Caesarstone announces the launch of a "lifestyle" platform for their trade partners to connect with consumers. The Interior Collective will be an interactive site rich with compelling content and conversation that is centered on the inspiration of design. The site will feature various social media-driven photo and video contests on an ongoing basis for user-generated content. Submissions will highlight projects completed with Caesarstone, as well as consumer driven kitchen remodel ideas and wish lists.
"Caesarstone has always been committed to finding innovative ways to support our professional partners and the consumer we all serve. We take great pride in our ability to create a real opportunity for them to connect, share and participate in a meaningful way. We are thrilled to present The Interior Collective and we look forward to its growth, evolution and success," said Karen Schakarov, VP Marketing, Caesarstone USA.
The Interior Collective will launch with a contest geared towards design professionals. Beginning June 11, professionals will have the chance to login to the Interior Collective, submit a photo, name the color used in a past project and explain how Caesarstone enhanced the overall design for a chance to be featured in ELLE DECOR! Additionally, every week for three weeks, Caesarstone will give away an iPad to one lucky user just for submitting. You can enter the contest by visiting:
In addition to the contests there will be a fan engagement element encouraging community members to join the online conversation for chances to win subscriptions of Elle Décor and House Beautiful.