Imagine combining Draenert's craftsmanship, Poggenpohl's design and CaesarStone's Supremo
Imagine. That's what our German distributor, Rossittis, did when Draenert and Poggenpohl introduced their breakthrough Dining Desk - a trend-setting innovation that combines art and functionality as cooking and communication merge in contemporary open space living. Upon its release there was just one question on Rossittis' mind: If Draenert can manufacture these from wood or natural stone, then why not with CaesarStone quartz surfaces?
With CaesarStone's growing reputation it wasn’t difficult to interest Draenert's award-winning craftsmen in the idea. "Draenert visited us at Marmomacc 2009 in Verona,' says Dieter Drossel, Marketing Manager of our German distributor Rossittis. "They were especially impressed with the sophistication of the Supremo collection, feeling it would be perfect for a new line of Dining Desks."
But of course convincing everyone concerned took a little longer.
Why They Chose CaesarStone
In the end, three main considerations convinced Draenert to choose CaesarStone:
• The global perspective of the CaesarStone family
• The people power of the CaesarStone development, sales and marketing teams
• The focus of CaesarStone on innovative high end interiors. As a more exclusive brand, this fit with Poggenpohl and Draenert's positioning as highest quality brands.
The synergy of all these together created the winning formula.
CaesarStone in Europe
From April 14-19, Draenert and CaesarStone showcased the new Poggenpohl Dining Desk at the prestigious Salone Internazionale del Mobile in Milan, Italy to the highest critical acclaim and intense commercial interest. “This was the perfect time and the perfect place to present this new and exciting collaboration," said Rossittis' Dieter Drossel. "The show went a long way towards enhancing CaesarStone’s brand position in Europe.”
The Poggenpohl Dining Desk will now be displayed in major showrooms throughout Germany, and will also be a centerpiece at numerous fairs. Rossittis hopes to take this successful collaboration and repeat it with other high profile brands.
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